P O P U P (Calembour, 21’05’’)
POP UP is a short video by Calembour that remixes the content of the web in the form of animated gifs or warning messages and redraws them in popup form, as a new form of narration, no longer linear, but “hypertextual”. What turns out is a recognizable poetic, not only functional for web communication but reworked in the form of films, as if it were a screenplay, a storyboard, with characters, texts, environments, ellipses, beginning and end. The video has a deliberately small and square format to emphasize the objectivity character of being a perimeter, a container-of-content. The theme is the pop culture through the network, its marketing of content but also his “ability” to create imaginary figures, visible and shared worlds, new non-linguistic emotions. It is a meta story of topics, from the nineties to the present.
Original soundtrack by C A L E M B O U R